Ultrasuede’s storied performance is due to its composition, which increasingly considers its impact on the planet. “You can upholster sofas and banquettes and headboards with this hardy fabric that has the tactile appeal of a beautiful velvet,” adds Bullard. And, unlike natural suede counterparts, Ultrasuede is both affordable and available by the yard. Children’s grape juice spills (and grown-ups’ red wine stains) are easily whisked away with a damp cloth. You can clean off almost every mark,” says Bullard. “The joy of Ultrasuede is that it’s basically indestructible. Practically tear-, pill- and stretch-proof, original Ultrasuede upholstery can still be found in top form on vintage furnishings by midcentury masters Vladimir Kagan and Milo Baughman. Ultrasuede may have first attained cultural cachet through the silky shirtdresses of iconic American fashion designer Halston, donned by style setters like Jacqueline Kennedy Onassis in the 1970s, but the textile has long been embraced by the home sector. “For me, it’s become a signature material,” he says. Once someone experiences Ultrasuede-feels the texture, sees the sheen, witnesses the quality-they become forever fans.” The designer, who wrapped Kourtney Kardashian’s family room walls in an Ultrasuede gray to “absolutely spectacular” effect, admires the product’s singular combination of performance and luxury. “The client loved it so much, he had us reupholster his home screening room in the same material. “I recently did the entire interior of a private plane, all the walls and ceilings, in Ultrasuede Sandstone,” says Los Angeles–based designer Martyn Lawrence Bullard, whose A-list customers expect the most luxurious materials.
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